Inbound and Telephone Sales Conversion

Many South African businesses spend heavily to make the phone ring, then lose the sale because the person answering is an order taker rather than a seller. This programme trains inbound and telephone agents to qualify a caller quickly, present value with confidence, and convert enquiries into orders without sounding scripted or pushy.

What you will be able to do

Open a sales call in a way that builds rapport and controls direction.
Qualify a caller's need, budget and urgency within the first minutes.
Present products and prices in terms of the caller's stated priorities.
Handle common objections about price, timing and competitors on the phone.
Ask for the order and confirm next steps before ending the call.
Track conversion rates and use call reviews to improve personal performance.

Course outline

01From order taker to telephone seller
02Opening the call and building rapport
03Fast qualification and needs discovery
04Presenting value over the phone
05Handling price and competitor objections
06Asking for and confirming the order
07Following up on quotes that stall
08Measuring and improving conversion

Who should attend

Inbound sales agents, telesales consultants, internal sales staff and counter sales teams who handle customer enquiries and quotations by telephone.

Dates, venues and fees

Dates	Venue	Days	Fee
17 to 18 Aug 2026	Durban	2	R10,000
24 to 25 Aug 2026	Johannesburg	2	R10,000
7 to 8 Sep 2026	Mauritius	2	US$1,100
14 to 15 Sep 2026	Dubai	2	US$1,100
21 to 22 Sep 2026	Lagos	2	US$1,100
28 to 29 Sep 2026	Harare	2	US$1,100
5 to 6 Oct 2026	Kampala	2	US$1,100
12 to 13 Oct 2026	Dar es Salaam	2	US$1,100
19 to 20 Oct 2026	Pretoria	2	R10,000
26 to 27 Oct 2026	Cape Town	2	R10,000
9 to 10 Nov 2026	Online	2	US$900
16 to 17 Nov 2026	Mozambique	2	US$1,100
23 to 24 Nov 2026	Cairo	2	US$1,100
30 Nov to 1 Dec 2026	Accra	2	US$1,100
7 to 8 Dec 2026	Lusaka	2	US$1,100
14 to 15 Dec 2026	Kigali	2	US$1,100
21 to 22 Dec 2026	Nairobi	2	US$1,100

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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Training a whole team?

We can run Inbound and Telephone Sales Conversion privately for your team, on your dates and built around your own systems. Group delivery is usually more cost effective from about six delegates.

Run this in-house