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Export Marketing and Cross Border Trade Development

Expanding into other African markets is rarely as simple as replicating a South African go to market plan. This programme prepares export and business development teams to research target markets, adapt product and pricing for local conditions, navigate cross border logistics and trade documentation, and build distributor relationships that hold up once the deal is signed.

What you will be able to do

  • Research a target African market's regulatory, competitive and consumer landscape.
  • Adapt product, packaging and pricing to conditions in a new market.
  • Navigate customs documentation, tariffs and cross border logistics requirements.
  • Select and structure agreements with distributors or agents in a new territory.
  • Manage foreign exchange and payment risk in cross border transactions.
  • Build a phased market entry plan with realistic timelines and budgets.

Course outline

  1. 01Why market entry plans fail
  2. 02Researching target market conditions
  3. 03Adapting product and pricing locally
  4. 04Customs, tariffs and trade documentation
  5. 05Cross border logistics and distribution
  6. 06Selecting distributors and local partners
  7. 07Managing currency and payment risk
  8. 08Building a phased entry plan

Who should attend

Export managers, business development managers, regional sales managers and executives responsible for expanding a South African business into other African markets.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 21 Aug 2026Kigali5US$1,800
24 to 28 Aug 2026Nairobi5US$1,800
31 Aug to 4 Sep 2026Durban5R18,000
7 to 11 Sep 2026Johannesburg5R18,000
21 to 25 Sep 2026Mauritius5US$1,800
28 Sep to 2 Oct 2026Dubai5US$1,800
5 to 9 Oct 2026Lagos5US$1,800
12 to 16 Oct 2026Harare5US$1,800
19 to 23 Oct 2026Kampala5US$1,800
26 to 30 Oct 2026Dar es Salaam5US$1,800
2 to 6 Nov 2026Pretoria5R18,000
9 to 13 Nov 2026Cape Town5R18,000
23 to 27 Nov 2026Online5US$900
30 Nov to 4 Dec 2026Mozambique5US$1,800
7 to 11 Dec 2026Cairo5US$1,800
14 to 18 Dec 2026Accra5US$1,800
21 to 25 Dec 2026Lusaka5US$1,800

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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