Event Marketing and Brand Activation

Launches, roadshows and activations remain powerful ways to reach African consumers directly, but poorly planned events waste budget and leave no lasting impact. This programme teaches marketing teams to plan events with clear objectives, design activations that create memorable brand experiences, and capture leads and content that keep working long after the event ends.

What you will be able to do

Set clear objectives and success measures for a marketing event.
Plan event logistics, budget and supplier management end to end.
Design brand activations that create memorable customer experiences.
Integrate events with digital and social media for wider reach.
Capture leads and content during activations for later use.
Evaluate event return on investment and improve future activations.

Course outline

01Setting event objectives and audience
02Event planning, budgeting and logistics
03Designing brand activation experiences
04Supplier and venue management
05Integrating events with digital channels
06Lead capture and on site content
07On the day coordination and risk planning
08Post event follow up and return on investment

Who should attend

Marketing, brand and events staff responsible for launches, roadshows, exhibitions and activations that bring the brand face to face with customers.

Dates, venues and fees

Dates	Venue	Days	Fee
17 to 18 Aug 2026	Cairo	2	US$1,100
24 to 25 Aug 2026	Accra	2	US$1,100
31 Aug to 1 Sep 2026	Lusaka	2	US$1,100
7 to 8 Sep 2026	Kigali	2	US$1,100
14 to 15 Sep 2026	Nairobi	2	US$1,100
21 to 22 Sep 2026	Durban	2	R10,000
28 to 29 Sep 2026	Johannesburg	2	R10,000
12 to 13 Oct 2026	Mauritius	2	US$1,100
19 to 20 Oct 2026	Dubai	2	US$1,100
26 to 27 Oct 2026	Lagos	2	US$1,100
2 to 3 Nov 2026	Harare	2	US$1,100
9 to 10 Nov 2026	Kampala	2	US$1,100
16 to 17 Nov 2026	Dar es Salaam	2	US$1,100
23 to 24 Nov 2026	Pretoria	2	R10,000
30 Nov to 1 Dec 2026	Cape Town	2	R10,000
14 to 15 Dec 2026	Online	2	US$900
21 to 22 Dec 2026	Mozambique	2	US$1,100

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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Training a whole team?

We can run Event Marketing and Brand Activation privately for your team, on your dates and built around your own systems. Group delivery is usually more cost effective from about six delegates.

Run this in-house