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Email Marketing and Marketing Automation

Email remains one of the highest return channels available to South African marketers, yet most send occasional newsletters and wonder why results are flat. This programme shows marketing teams how to grow a permission based list, write emails that get opened and clicked, and set up automated journeys that nurture leads and win repeat business while respecting POPIA.

What you will be able to do

  • Build a permission based subscriber list that complies with POPIA consent rules.
  • Segment a database so that each contact receives relevant messages.
  • Write subject lines and email copy that improve open and click through rates.
  • Design automated welcome, nurture and win back journeys for common scenarios.
  • Interpret open, click and conversion data to refine campaigns over time.
  • Set up a simple automation workflow using an affordable email platform.

Course outline

  1. 01The role of email in the marketing mix
  2. 02List building and POPIA compliant consent
  3. 03Segmentation and personalisation
  4. 04Writing emails that get opened and clicked
  5. 05Designing automated customer journeys
  6. 06Deliverability and avoiding spam traps
  7. 07Reading campaign metrics
  8. 08Building your first automation workflow

Who should attend

Marketing coordinators, digital marketers, small business owners and customer relationship staff who use or plan to use email to reach and retain customers.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 18 Aug 2026Mozambique2US$1,100
24 to 25 Aug 2026Cairo2US$1,100
31 Aug to 1 Sep 2026Accra2US$1,100
7 to 8 Sep 2026Lusaka2US$1,100
14 to 15 Sep 2026Kigali2US$1,100
21 to 22 Sep 2026Nairobi2US$1,100
28 to 29 Sep 2026Durban2R10,000
5 to 6 Oct 2026Johannesburg2R10,000
19 to 20 Oct 2026Mauritius2US$1,100
26 to 27 Oct 2026Dubai2US$1,100
2 to 3 Nov 2026Lagos2US$1,100
9 to 10 Nov 2026Harare2US$1,100
16 to 17 Nov 2026Kampala2US$1,100
23 to 24 Nov 2026Dar es Salaam2US$1,100
30 Nov to 1 Dec 2026Pretoria2R10,000
7 to 8 Dec 2026Cape Town2R10,000
21 to 22 Dec 2026Online2US$900

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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