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E-Commerce Marketing and Online Store Growth

Online selling is growing fast across Africa as more shoppers buy through websites, marketplaces and social storefronts. This programme equips marketers and store owners to attract traffic, convert browsers into buyers and grow repeat orders on platforms such as their own site, Takealot, Jumia and WhatsApp catalogues. The focus is practical growth levers that work with local payment and delivery realities.

What you will be able to do

  • Map the online buying journey from first visit to repeat purchase.
  • Drive qualified traffic using search, social and marketplace listings.
  • Improve product pages and checkout to lift conversion rates.
  • Reduce cart abandonment given local payment and delivery friction.
  • Build email and messaging flows that grow repeat orders.
  • Track store metrics such as conversion, average order value and retention.

Course outline

  1. 01The African e-commerce and marketplace landscape
  2. 02Traffic sources and channel mix
  3. 03Product listings and merchandising online
  4. 04Conversion rate optimisation for stores
  5. 05Payment, delivery and trust barriers
  6. 06Retention through email and messaging flows
  7. 07Marketplace selling on Takealot and Jumia
  8. 08Store analytics and growth planning

Who should attend

E-commerce managers, digital marketers, online store owners and retail staff moving sales onto websites and marketplaces.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Johannesburg3R13,000
31 Aug to 2 Sep 2026Mauritius3US$1,500
7 to 9 Sep 2026Dubai3US$1,500
14 to 16 Sep 2026Lagos3US$1,500
21 to 23 Sep 2026Harare3US$1,500
28 to 30 Sep 2026Kampala3US$1,500
5 to 7 Oct 2026Dar es Salaam3US$1,500
12 to 14 Oct 2026Pretoria3R13,000
19 to 21 Oct 2026Cape Town3R13,000
2 to 4 Nov 2026Online3US$900
9 to 11 Nov 2026Mozambique3US$1,500
16 to 18 Nov 2026Cairo3US$1,500
23 to 25 Nov 2026Accra3US$1,500
30 Nov to 2 Dec 2026Lusaka3US$1,500
7 to 9 Dec 2026Kigali3US$1,500
14 to 16 Dec 2026Nairobi3US$1,500
21 to 23 Dec 2026Durban3R13,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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