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Digital Advertising Campaign Management with Google Ads

Google Ads reaches customers at the exact moment they are searching, making it one of the highest intent channels available to marketers. This programme takes participants through planning, building and optimising search, display and video campaigns on a controlled budget. It is practical throughout, with a focus on the metrics and adjustments that stop advertising spend from being wasted.

What you will be able to do

  • Structure Google Ads accounts, campaigns and ad groups logically.
  • Research keywords and match types for search campaigns.
  • Write ads and build landing page alignment that improves quality.
  • Set budgets, bidding and targeting appropriate to objectives.
  • Read core metrics such as click through rate, cost per click and conversions.
  • Optimise campaigns over time to improve return on ad spend.

Course outline

  1. 01How Google Ads and paid search work
  2. 02Account, campaign and ad group structure
  3. 03Keyword research and match types
  4. 04Writing ads and landing page alignment
  5. 05Budgets, bidding and targeting
  6. 06Display and video campaign basics
  7. 07Reading metrics and conversion tracking
  8. 08Optimising for return on ad spend

Who should attend

Digital marketers, marketing officers, small business owners and agency staff who plan or manage paid search, display and video advertising on Google.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Dubai3US$1,500
24 to 26 Aug 2026Lagos3US$1,500
31 Aug to 2 Sep 2026Harare3US$1,500
7 to 9 Sep 2026Kampala3US$1,500
14 to 16 Sep 2026Dar es Salaam3US$1,500
21 to 23 Sep 2026Pretoria3R13,000
28 to 30 Sep 2026Cape Town3R13,000
12 to 14 Oct 2026Online3US$900
19 to 21 Oct 2026Mozambique3US$1,500
26 to 28 Oct 2026Cairo3US$1,500
2 to 4 Nov 2026Accra3US$1,500
9 to 11 Nov 2026Lusaka3US$1,500
16 to 18 Nov 2026Kigali3US$1,500
23 to 25 Nov 2026Nairobi3US$1,500
30 Nov to 2 Dec 2026Durban3R13,000
7 to 9 Dec 2026Johannesburg3R13,000
21 to 23 Dec 2026Mauritius3US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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