Tourism is a major source of jobs and foreign earnings across the continent, yet many destinations, lodges and operators market themselves inconsistently. This programme equips tourism marketers to position destinations, build compelling packages and reach both regional and international travellers. It addresses seasonality, digital distribution and the growing importance of domestic and intra African travel.
Tourism marketers, destination marketing staff, lodge and hotel sales teams, tour operators and travel entrepreneurs promoting African destinations and experiences.
| Dates | Venue | Days | Fee | Calendar |
|---|---|---|---|---|
| 17 to 19 Aug 2026 | Accra | 3 | US$1,500 | |
| 24 to 26 Aug 2026 | Lusaka | 3 | US$1,500 | |
| 31 Aug to 2 Sep 2026 | Kigali | 3 | US$1,500 | |
| 7 to 9 Sep 2026 | Nairobi | 3 | US$1,500 | |
| 14 to 16 Sep 2026 | Durban | 3 | R13,000 | |
| 21 to 23 Sep 2026 | Johannesburg | 3 | R13,000 | |
| 5 to 7 Oct 2026 | Mauritius | 3 | US$1,500 | |
| 12 to 14 Oct 2026 | Dubai | 3 | US$1,500 | |
| 19 to 21 Oct 2026 | Lagos | 3 | US$1,500 | |
| 26 to 28 Oct 2026 | Harare | 3 | US$1,500 | |
| 2 to 4 Nov 2026 | Kampala | 3 | US$1,500 | |
| 9 to 11 Nov 2026 | Dar es Salaam | 3 | US$1,500 | |
| 16 to 18 Nov 2026 | Pretoria | 3 | R13,000 | |
| 23 to 25 Nov 2026 | Cape Town | 3 | R13,000 | |
| 7 to 9 Dec 2026 | Online | 3 | US$900 | |
| 14 to 16 Dec 2026 | Mozambique | 3 | US$1,500 | |
| 21 to 23 Dec 2026 | Cairo | 3 | US$1,500 |
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
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