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Customer Journey Mapping and Experience Design

Organisations often improve individual touchpoints while the overall customer experience remains disjointed and frustrating. This programme teaches teams to map the full journey a customer takes across marketing, sales, service and delivery, identify the moments that matter most, and redesign those moments to reduce effort and build loyalty in African market conditions.

What you will be able to do

  • Map the end to end journey a customer takes with the organisation.
  • Identify pain points and moments of truth across channels and departments.
  • Gather customer insight to validate assumptions about the journey.
  • Prioritise experience improvements by customer impact and feasibility.
  • Redesign key touchpoints to reduce customer effort and friction.
  • Build a measurement approach that tracks experience improvement over time.

Course outline

  1. 01Customer experience principles and terminology
  2. 02Identifying customer personas and segments
  3. 03Mapping stages, touchpoints and channels
  4. 04Finding pain points and moments of truth
  5. 05Gathering and validating customer insight
  6. 06Prioritising and redesigning key touchpoints
  7. 07Aligning departments around the journey
  8. 08Measuring and sustaining experience improvement

Who should attend

Customer experience managers, marketing and service professionals and process owners who want to improve how customers experience the organisation across every touchpoint.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Kampala3US$1,500
24 to 26 Aug 2026Dar es Salaam3US$1,500
31 Aug to 2 Sep 2026Pretoria3R13,000
7 to 9 Sep 2026Cape Town3R13,000
21 to 23 Sep 2026Online3US$900
28 to 30 Sep 2026Mozambique3US$1,500
5 to 7 Oct 2026Cairo3US$1,500
12 to 14 Oct 2026Accra3US$1,500
19 to 21 Oct 2026Lusaka3US$1,500
26 to 28 Oct 2026Kigali3US$1,500
2 to 4 Nov 2026Nairobi3US$1,500
9 to 11 Nov 2026Durban3R13,000
16 to 18 Nov 2026Johannesburg3R13,000
30 Nov to 2 Dec 2026Mauritius3US$1,500
7 to 9 Dec 2026Dubai3US$1,500
14 to 16 Dec 2026Lagos3US$1,500
21 to 23 Dec 2026Harare3US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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