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Customer Experience Management Fundamentals

This programme gives teams a structured way to design and improve the experiences customers have with an organisation. Delegates learn to understand expectations, close service gaps and build loyalty.

What you will be able to do

  • Define what customer experience means for your business
  • Identify the moments that matter to customers
  • Close gaps between expectation and delivery
  • Embed a service mindset across teams
  • Use feedback to drive improvement
  • Link experience quality to business results

Course outline

  1. 01Foundations of customer experience
  2. 02Understanding customer expectations
  3. 03Identifying key moments and touchpoints
  4. 04Diagnosing service gaps
  5. 05Building a service culture
  6. 06Collecting and acting on feedback
  7. 07Aligning processes with customer needs
  8. 08Recovering from service failures
  9. 09Measuring experience and loyalty
  10. 10Building an improvement roadmap

Who should attend

Service managers, customer experience officers, operations leads and frontline supervisors responsible for how customers are treated.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Johannesburg3R13,000
31 Aug to 2 Sep 2026Mauritius3US$1,500
7 to 9 Sep 2026Dubai3US$1,500
14 to 16 Sep 2026Lagos3US$1,500
21 to 23 Sep 2026Harare3US$1,500
28 to 30 Sep 2026Kampala3US$1,500
5 to 7 Oct 2026Dar es Salaam3US$1,500
12 to 14 Oct 2026Pretoria3R13,000
19 to 21 Oct 2026Cape Town3R13,000
2 to 4 Nov 2026Online3US$900
9 to 11 Nov 2026Mozambique3US$1,500
16 to 18 Nov 2026Cairo3US$1,500
23 to 25 Nov 2026Accra3US$1,500
30 Nov to 2 Dec 2026Lusaka3US$1,500
7 to 9 Dec 2026Kigali3US$1,500
14 to 16 Dec 2026Nairobi3US$1,500
21 to 23 Dec 2026Durban3R13,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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