Conversational Commerce and WhatsApp Business Selling

Across Africa, buying and selling increasingly happens inside chat apps rather than on websites. This programme shows sales and marketing teams how to run a professional selling operation on WhatsApp Business and similar channels, from catalogues and quick replies to order taking and follow up. It focuses on turning everyday conversations into repeatable sales without losing the personal touch customers value.

What you will be able to do

Set up a WhatsApp Business profile, catalogue and quick reply library.
Structure a conversational sales flow from greeting to order confirmation.
Handle enquiries, objections and payment discussions within chat.
Use broadcast lists and labels to manage leads and repeat customers responsibly.
Coordinate chat selling with stock, delivery and after sales support.
Measure response times, conversion and repeat purchase from chat channels.

Course outline

01The rise of conversational commerce in Africa
02Setting up WhatsApp Business the professional way
03Building a catalogue and quick reply toolkit
04The conversational sales conversation flow
05Handling objections and closing in chat
06Managing leads with labels and broadcasts
07Linking chat to stock, payment and delivery
08Tracking performance and repeat business

Who should attend

Sales representatives, small business owners, telesales agents and customer facing staff who sell or take orders through WhatsApp and other messaging platforms.

Dates, venues and fees

Dates	Venue	Days	Fee
24 to 25 Aug 2026	Mauritius	2	US$1,100
31 Aug to 1 Sep 2026	Dubai	2	US$1,100
7 to 8 Sep 2026	Lagos	2	US$1,100
14 to 15 Sep 2026	Harare	2	US$1,100
21 to 22 Sep 2026	Kampala	2	US$1,100
28 to 29 Sep 2026	Dar es Salaam	2	US$1,100
5 to 6 Oct 2026	Pretoria	2	R10,000
12 to 13 Oct 2026	Cape Town	2	R10,000
26 to 27 Oct 2026	Online	2	US$900
2 to 3 Nov 2026	Mozambique	2	US$1,100
9 to 10 Nov 2026	Cairo	2	US$1,100
16 to 17 Nov 2026	Accra	2	US$1,100
23 to 24 Nov 2026	Lusaka	2	US$1,100
30 Nov to 1 Dec 2026	Kigali	2	US$1,100
7 to 8 Dec 2026	Nairobi	2	US$1,100
14 to 15 Dec 2026	Durban	2	R10,000
21 to 22 Dec 2026	Johannesburg	2	R10,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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Training a whole team?

We can run Conversational Commerce and WhatsApp Business Selling privately for your team, on your dates and built around your own systems. Group delivery is usually more cost effective from about six delegates.

Run this in-house