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Content Marketing and Storytelling for African Brands

African brands increasingly compete for attention online but often publish content that no one shares or remembers. This programme shows marketing teams how to plan content around real customer questions, tell stories that reflect local culture and language, and build a content calendar that attracts an audience and moves it toward buying.

What you will be able to do

  • Define content themes that answer real customer questions and needs.
  • Craft brand stories that resonate with local culture and language.
  • Plan a content calendar across blog, social and messaging channels.
  • Create written, visual and short video content on a modest budget.
  • Repurpose one piece of content into multiple formats and channels.
  • Measure which content drives engagement, leads and sales.

Course outline

  1. 01Content marketing fundamentals and strategy
  2. 02Understanding audience questions and intent
  3. 03Storytelling for local culture and language
  4. 04Planning a practical content calendar
  5. 05Creating written and visual content on a budget
  6. 06Repurposing content across channels
  7. 07Distribution and building an audience
  8. 08Measuring content performance and results

Who should attend

Marketing officers, content creators, communications staff and small business owners responsible for producing content that builds audience and demand.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Dubai3US$1,500
24 to 26 Aug 2026Lagos3US$1,500
31 Aug to 2 Sep 2026Harare3US$1,500
7 to 9 Sep 2026Kampala3US$1,500
14 to 16 Sep 2026Dar es Salaam3US$1,500
21 to 23 Sep 2026Pretoria3R13,000
28 to 30 Sep 2026Cape Town3R13,000
12 to 14 Oct 2026Online3US$900
19 to 21 Oct 2026Mozambique3US$1,500
26 to 28 Oct 2026Cairo3US$1,500
2 to 4 Nov 2026Accra3US$1,500
9 to 11 Nov 2026Lusaka3US$1,500
16 to 18 Nov 2026Kigali3US$1,500
23 to 25 Nov 2026Nairobi3US$1,500
30 Nov to 2 Dec 2026Durban3R13,000
7 to 9 Dec 2026Johannesburg3R13,000
21 to 23 Dec 2026Mauritius3US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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