Skip to content

Community Management and Brand Advocacy on Social Platforms

Building an engaged community around a brand creates loyal customers who defend and recommend it, which is far more valuable than passive followers. This programme teaches community managers how to grow, moderate and energise online communities across social platforms and messaging groups. It covers the daily craft of conversation, the handling of criticism and the cultivation of genuine brand advocates.

What you will be able to do

  • Define the purpose and value of a brand community.
  • Grow and welcome members across social platforms and messaging groups.
  • Spark and sustain conversation that keeps a community active.
  • Moderate discussions and handle conflict and criticism calmly.
  • Identify and nurture brand advocates and user generated content.
  • Measure community health beyond simple follower counts.

Course outline

  1. 01Community versus audience and why it matters
  2. 02Growing and welcoming members
  3. 03Sparking and sustaining conversation
  4. 04Moderation and community guidelines
  5. 05Handling criticism and conflict
  6. 06Nurturing advocates and user content
  7. 07Coordinating community with campaigns
  8. 08Measuring community health

Who should attend

Community managers, social media and content staff, and customer engagement teams responsible for building and sustaining online communities around a brand.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 18 Aug 2026Kigali2US$1,100
24 to 25 Aug 2026Nairobi2US$1,100
31 Aug to 1 Sep 2026Durban2R10,000
7 to 8 Sep 2026Johannesburg2R10,000
21 to 22 Sep 2026Mauritius2US$1,100
28 to 29 Sep 2026Dubai2US$1,100
5 to 6 Oct 2026Lagos2US$1,100
12 to 13 Oct 2026Harare2US$1,100
19 to 20 Oct 2026Kampala2US$1,100
26 to 27 Oct 2026Dar es Salaam2US$1,100
2 to 3 Nov 2026Pretoria2R10,000
9 to 10 Nov 2026Cape Town2R10,000
23 to 24 Nov 2026Online2US$900
30 Nov to 1 Dec 2026Mozambique2US$1,100
7 to 8 Dec 2026Cairo2US$1,100
14 to 15 Dec 2026Accra2US$1,100
21 to 22 Dec 2026Lusaka2US$1,100

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Related courses in Sales, Marketing and Customer Service

Sales, Marketing and Customer Service

Consultative Selling and Key Account Growth

Move your sales team beyond product pitching into structured, needs led conversations that uncover real business problems. This programme...

Next session
31 Aug to 4 Sep 2026
Venue
Nairobi
5 day programme
FromUS$900
Sales, Marketing and Customer Service

Customer Experience and Service Recovery Excellence

Customers judge an organisation most harshly at the moment something goes wrong. Teams learn to design service journeys that hold up under...

Next session
31 Aug to 4 Sep 2026
Venue
Accra
5 day programme
FromUS$900
Sales, Marketing and Customer ServiceNew

Digital Marketing and WhatsApp Led Customer Engagement

Most South African customers meet a brand on a phone, on a data budget, and increasingly inside a messaging app. Marketing teams work on...

Next session
31 Aug to 2 Sep 2026
Venue
Online
3 day programme
FromUS$900
See all Sales, Marketing and Customer Service courses