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Commercial Negotiation Skills for Sales Professionals

Procurement teams across South Africa are trained to negotiate hard, and sales professionals who rely on discounting alone lose margin they never recover. This programme builds a structured negotiation method covering preparation, trading concessions, handling pressure tactics and closing terms that protect price and relationship. Delegates practise on realistic commercial scenarios drawn from local business.

What you will be able to do

  • Prepare a negotiation plan that defines walk away points and priority trade offs.
  • Trade concessions systematically instead of discounting to close a deal.
  • Recognise and counter common procurement pressure tactics without damaging the relationship.
  • Separate positions from underlying interests to find workable settlement options.
  • Handle multi party and team based negotiations with a clear internal mandate.
  • Close agreements with terms that are documented, understood and defensible later.

Course outline

  1. 01Why negotiation is not just discounting
  2. 02Preparation and setting your mandate
  3. 03Interests, positions and trade offs
  4. 04Concession trading techniques and sequencing
  5. 05Countering procurement pressure tactics
  6. 06Negotiating in teams and multi party deals
  7. 07Closing and documenting agreed terms
  8. 08Practice negotiations and structured feedback

Who should attend

Account managers, business development managers, sales executives and anyone who regularly negotiates price, terms or contracts with customers or suppliers.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Cape Town3R13,000
31 Aug to 2 Sep 2026Online3US$900
7 to 9 Sep 2026Mozambique3US$1,500
14 to 16 Sep 2026Cairo3US$1,500
21 to 23 Sep 2026Accra3US$1,500
28 to 30 Sep 2026Lusaka3US$1,500
5 to 7 Oct 2026Kigali3US$1,500
12 to 14 Oct 2026Nairobi3US$1,500
19 to 21 Oct 2026Durban3R13,000
26 to 28 Oct 2026Johannesburg3R13,000
9 to 11 Nov 2026Mauritius3US$1,500
16 to 18 Nov 2026Dubai3US$1,500
23 to 25 Nov 2026Lagos3US$1,500
30 Nov to 2 Dec 2026Harare3US$1,500
7 to 9 Dec 2026Kampala3US$1,500
14 to 16 Dec 2026Dar es Salaam3US$1,500
21 to 23 Dec 2026Pretoria3R13,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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