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Business Development Strategy, Pricing and Winning Proposals

The strategic side of business development, covering how to choose where to compete, price to reflect value, and write proposals that win. Delegates leave able to build a growth strategy and turn it into offers clients accept.

What you will be able to do

  • Set a business development strategy aligned to company goals
  • Choose the markets and segments where you can win
  • Build a value proposition that stands apart from competitors
  • Price to reflect value rather than defaulting to discounts
  • Structure proposals that address what the client actually cares about
  • Present and defend an offer with confidence

Course outline

  1. 01Linking business development strategy to business goals
  2. 02Analysing the market and choosing where to compete
  3. 03Building and testing a value proposition
  4. 04Pricing models and the psychology of price
  5. 05Pricing to value and avoiding the discount trap
  6. 06Structuring a persuasive proposal
  7. 07Writing clearly for a busy decision maker
  8. 08Presenting and defending the proposal
  9. 09Handling objections and negotiating terms
  10. 10Reviewing wins and losses to improve the next bid

Who should attend

Business development and sales leaders, proposal and bid professionals, and owners who shape pricing and go-to-market decisions.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Cape Town3R13,000
31 Aug to 2 Sep 2026Online3US$900
7 to 9 Sep 2026Mozambique3US$1,500
14 to 16 Sep 2026Cairo3US$1,500
21 to 23 Sep 2026Accra3US$1,500
28 to 30 Sep 2026Lusaka3US$1,500
5 to 7 Oct 2026Kigali3US$1,500
12 to 14 Oct 2026Nairobi3US$1,500
19 to 21 Oct 2026Durban3R13,000
26 to 28 Oct 2026Johannesburg3R13,000
9 to 11 Nov 2026Mauritius3US$1,500
16 to 18 Nov 2026Dubai3US$1,500
23 to 25 Nov 2026Lagos3US$1,500
30 Nov to 2 Dec 2026Harare3US$1,500
7 to 9 Dec 2026Kampala3US$1,500
14 to 16 Dec 2026Dar es Salaam3US$1,500
21 to 23 Dec 2026Pretoria3R13,000

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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