Skip to content

Business Development and Key Account Excellence

How to win new business and grow the accounts that matter most. Delegates learn to identify strategic accounts, build the relationships that protect them, and expand each one into a long term source of revenue.

What you will be able to do

  • Identify which accounts are strategic and worth extra investment
  • Map the decision makers and influencers inside a key account
  • Build an account plan that sets clear growth objectives
  • Deepen relationships across a client organisation, not just one contact
  • Spot and develop opportunities to expand each account
  • Protect key accounts against competitors and churn

Course outline

  1. 01The difference between new business and key account growth
  2. 02Selecting and segmenting your key accounts
  3. 03Mapping the buying centre and stakeholders
  4. 04Building the account plan and growth objectives
  5. 05Relationship strategies across the client organisation
  6. 06Uncovering needs and expanding the relationship
  7. 07Value creation and becoming a trusted partner
  8. 08Handling competition and protecting the account
  9. 09Reviewing account health and forecasting growth
  10. 10Putting the account plan into action

Who should attend

Key account managers, business development professionals and sales managers responsible for high value client relationships.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Mozambique3US$1,500
24 to 26 Aug 2026Cairo3US$1,500
31 Aug to 2 Sep 2026Accra3US$1,500
7 to 9 Sep 2026Lusaka3US$1,500
14 to 16 Sep 2026Kigali3US$1,500
21 to 23 Sep 2026Nairobi3US$1,500
28 to 30 Sep 2026Durban3R13,000
5 to 7 Oct 2026Johannesburg3R13,000
19 to 21 Oct 2026Mauritius3US$1,500
26 to 28 Oct 2026Dubai3US$1,500
2 to 4 Nov 2026Lagos3US$1,500
9 to 11 Nov 2026Harare3US$1,500
16 to 18 Nov 2026Kampala3US$1,500
23 to 25 Nov 2026Dar es Salaam3US$1,500
30 Nov to 2 Dec 2026Pretoria3R13,000
7 to 9 Dec 2026Cape Town3R13,000
21 to 23 Dec 2026Online3US$900

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Related courses in Sales, Marketing and Customer Service

Sales, Marketing and Customer Service

Consultative Selling and Key Account Growth

Move your sales team beyond product pitching into structured, needs led conversations that uncover real business problems. This programme...

Next session
31 Aug to 4 Sep 2026
Venue
Nairobi
5 day programme
FromUS$900
Sales, Marketing and Customer Service

Customer Experience and Service Recovery Excellence

Customers judge an organisation most harshly at the moment something goes wrong. Teams learn to design service journeys that hold up under...

Next session
31 Aug to 4 Sep 2026
Venue
Accra
5 day programme
FromUS$900
Sales, Marketing and Customer ServiceNew

Digital Marketing and WhatsApp Led Customer Engagement

Most South African customers meet a brand on a phone, on a data budget, and increasingly inside a messaging app. Marketing teams work on...

Next session
31 Aug to 2 Sep 2026
Venue
Online
3 day programme
FromUS$900
See all Sales, Marketing and Customer Service courses