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Artificial Intelligence in Business Development and Marketing

A practical look at how artificial intelligence is changing how organisations find, win and keep customers. Delegates learn where AI tools genuinely help across research, content, lead generation and customer insight, and how to use them responsibly.

What you will be able to do

  • Explain what current AI tools can and cannot do for growth teams
  • Use AI to research markets, accounts and competitors faster
  • Generate and refine marketing content while keeping the brand voice
  • Apply AI to score leads and prioritise the best opportunities
  • Draw insight from customer data to guide decisions
  • Use AI responsibly, with attention to accuracy, privacy and bias

Course outline

  1. 01How artificial intelligence is reshaping business development and marketing
  2. 02The current tool landscape and what each type does well
  3. 03AI for market, account and competitor research
  4. 04Writing prompts that produce useful, on-brand output
  5. 05Content creation for campaigns, email and social
  6. 06Lead scoring and pipeline prioritisation with AI
  7. 07Turning customer data into insight and segmentation
  8. 08Personalising outreach at scale without losing the human touch
  9. 09Accuracy, privacy, bias and responsible use
  10. 10Building a simple AI adoption plan for your team

Who should attend

Business development, sales and marketing professionals who want to apply AI tools practically, and managers deciding where AI fits in their growth function.

Dates, venues and fees

DatesVenueDaysFeeCalendar
17 to 19 Aug 2026Lusaka3US$1,500
24 to 26 Aug 2026Kigali3US$1,500
31 Aug to 2 Sep 2026Nairobi3US$1,500
7 to 9 Sep 2026Durban3R13,000
14 to 16 Sep 2026Johannesburg3R13,000
28 to 30 Sep 2026Mauritius3US$1,500
5 to 7 Oct 2026Dubai3US$1,500
12 to 14 Oct 2026Lagos3US$1,500
19 to 21 Oct 2026Harare3US$1,500
26 to 28 Oct 2026Kampala3US$1,500
2 to 4 Nov 2026Dar es Salaam3US$1,500
9 to 11 Nov 2026Pretoria3R13,000
16 to 18 Nov 2026Cape Town3R13,000
30 Nov to 2 Dec 2026Online3US$900
7 to 9 Dec 2026Mozambique3US$1,500
14 to 16 Dec 2026Cairo3US$1,500
21 to 23 Dec 2026Accra3US$1,500

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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